ChatGPT blew up in popularly practically overnight. Within five days, it had already reached one million users. By comparison, it took Facebook roughly 10 months to hit one million users.
There is clearly demand for these conversational AI services. And both Google and Microsoft have taken note.
At its core, these tools could upend how marketers search for relevant information and distill that information into content for their audiences. Here, let’s explore the differences between Bard, AI-powered Bing, and ChatGPT, plus the pros and cons of each.
What is ChatGPT?
The “OG” in the space, ChatGPT launched in November 2022. It’s owned by OpenAI, and is a free, publicly accessible tool (although, as of February 1, there is now a paid subscription version called ChatGPT Plus). ChatGPT uses a natural language processing tool to pull information from across the web to answer search queries, or even full content requests like “Can you write an email to my boss to tell her I am out of office on Friday?” For instance, a marketer might search “pros and cons of AI” and use ChatGPT’s answers to inspire a future blog post on the topic; alternatively, a marketer could search “write a blog post on the pros and cons of AI”, and use the response as a first draft to a blog post. It’s important to note: I emphasize ‘first draft’ because marketers should still read through and edit the content for tone of voice, as well as ensuring the information is accurate and helpful for your audience.
Pros:
- Can help marketers draft emails, blog posts, essays, product descriptions, or even code.
- Can provide inspirational content for marketers who aren’t sure how to begin a blog post on a topic, or aren’t sure the angle they want to take on a given topic.
- Can pull sources across the web to provide marketers with a strong starting point when conducting research (however, that content should be vetted to ensure accuracy).
Cons:
- Can pull from inaccurate sources and provide incorrect information.
- Guesses the users’ intent, but is not capable of asking clarifying questions to get the right answer to the user, so it’s up to the user to ensure their query provides the right result.
- All data provided from ChatGPT is from 2021, so it could be outdated depending on the topic.
- Does not necessarily give complex or nuanced answers to queries.